Memphis design

“The night we launched Memphis during the Salone del Mobile. We could not believe that the road in front of the showroom had to be closed after an hour, because so many people were on the street.
We did not intend to shock at all – the opposite!”

“After Memphis, I can assume that the most important effect on today's design is discovering a sensorial language. We’re back to human being and his senses. Design has been only “visual” for a long time. We’re now back to research the tactile”.

The courage to break the rules, to questions convention, to design differently. A ceaselessly enquiring mind generates new extremes of language as the alternative to predictable, unimaginative functionalism.