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Zero Star Hotels

Zerostar stands at the intersection of two lines of MT&Ps research into the concept of hospitality. The first is a polarizing of the concept of a "5-star-plus hotel" as a sophisticated reading of the Genius Loci (luxury in the form of utmost simplicity) and that of a "3-star hotel" which, however, bypasses the star rating system and looks elsewhere towards a new idea of quality. Zerostar, which interprets this new quality, is in fact this elsewhere. The second is a transferring of design logic. Starting from the principle that a hotel is really a hotel room. This is not a tautology. In actual fact, the hotel room is devised along the same lines as a shop design (or product design itself) and falls within the very same lowest common denominator: the varied series. The setting is logical and natural.

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