Vodafone Retail System

Shop design concept and application

Discontinuity epitomises modern-day technology: it is digital, modular, cellular. Continuity is the effect it produces: it means we are constantly connected to and interactive with the world. This is the world of Vodafone, which is tangibly embodied in the Vodafone One Retail System. Two concepts for a new sales outlet (more than 800 points of sale): the flexible modularity of the various parts, and constant, linear, enveloping communication. Concepts which interact together in a very simple and intuitive way. The shop, taken as a well-defined container, works along the simplicity of its layout and the communicative force enveloping the space, projecting (in a unique way, which is recognizable everywhere) the brand identity, services on offer and various products, so as to provide the customer with everything they could possibly require.

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