Hugo Boss Special Concept Store New York, Meatpacking District

Interior design, lighting

Meatpacking district, New York: the new Hugo Boss store brings its four BOSS lines (BOSS Black, BOSS Orange, BOSS Selection and BOSS Green) and the HUGO brand together for the first time to create a total look for a complete and simultaneous brand experience. The shop mixes together urban surfaces, the texture of art, concrete and iron and pouring everything inside to state its own naked aesthetics into the spirit of the place. The interior, enveloped in a diamond-shaped pattern of wooden planks (the icon of the Boss headquarters in Switzerland), reinforces a pattern of corporate identity ranging from the building to interior design scale and set out in two parts: a solid, urban, display-oriented part facing the road and the more intimate and private part of the changing rooms down at the back. 

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