approach > design

Design Philosophy

Matteo Thun is convinced that people want functions. Although that implies a degree of material substance, his team strives to strip their objects of the form and body that might hinder mobility. He sees design essentially as the evolution of an architectural project: buildings need interiors, interiors need products, products need designers and manufacturers. Manufacturers maximise their market success when their well-designed products cater for consumers’ evolving needs and tastes by identifying and occupying previously vacant market niches, are based on natural materials, encompass life-cycle thinking and come in logical product families that exploit the economies of scale, while establishing and strengthening customer fidelity. As a result, many manufacturers, retailers, builders and hospitality chains have found it makes sound business sense to establish a long-term relationship with Studio Thun.

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